Seeding and coordinating narrative change campaigns: We develop narrative change campaigns in collaboration with or on behalf of social justice movements. We support movements with developing campaigns focused on critical social justice issues from the research stage and to campaigning and MEL stages.

Strategic communications and narrative change capacity building: We train social justice organisations and activists in strategic communications, campaigning and narrative change. In the past we have designed fellowships to support learning and offered series of training sessions accessible to our community.

Building narrative change capacity among creatives and journalists to target swayable audiences: We run a creative fellowship for digital content creators, journalists, influencers, artists to experiment with developing effective narrative change media materials focused on persuading swayable audiences and ultimately strengthen social justice movements.

‍Developing traditional media and digital media partnerships: We build relationships with traditional media journalists and news houses and digital media partners including influencers and creatives in order to extend campaign and messaging reach.

SRHR Communicators Fellowship

Social justice organisations may struggle to communicate their audiences in a way that shifts the public’s perceptions on critical social justice issues. We work with sexual and reproductive health and rights (SRHR) organisations in Kenya to build narrative power and enhance their capacity to effectively communicate about SRHR with their audiences through the SRHR Communicator’s Fellowship. We have increased the capacity of six organisations to effectively communicate about safe and legal abortion. The organisations participated in training sessions and had an opportunity to conceptualise content for testing in collaboration with creatives. This capacity building program is critical in strengthening narrative change capacities. 

To quote one of our fellows:

‍"Learning is one thing but unlearning the ways we communicate is another. Fellowships like this make that process easier."

Content Creation Fellowship

In February 2023, we launched an open call for content creators who would be interested in using their creative skills to communicate about reproductive health issues in a relatable and creative way. We selected 10 young graphic designers, journalists, videographers and podcasters as fellows. We designed a series of trainings on narrative framing, audience identification and analysis and SRHR advocacy to support the fellows in developing well-targeted content. Following the training program, through a rigorous editorial process, each fellow produced content that KCH and other actors in the SRHR movement have used in digital campaigns. Many of these fellows continue to produce effective and persuasive content that drives our current campaigns and over the last few years some exciting new fellows have joined the team.

Engage with some of the highly persuasive content our fellows have produced.

By Aidah Munzatsi - Health Journalist & Content creator

By Mufasa Kibet - Writer, Actor and Poet

By Mdogo Bwana, Cartoonist and Illustrator

By Fred Omolloh, Videographer