Maintain and strengthen existing narrative change campaigns: We currently run two long term campaigns - a joint campaign on access to safe and legal abortion and sexuality education through the Love Matters Kenya platform (#healthforall, #havethetalk, #7TooMany)  and a second one on HIV awareness through the Be in the Know platform. These campaigns are focused on improving public perception and tolerance for abortion seekers and HIV positive people. 

Developing traditional media and digital media partnerships: We develop partnerships with traditional media journalists and digital media partners including influencers and creatives in order to expand campaign and messaging reach.

Crafting narrative change and strategic communications learning products: We create data-informed, targeted, bite-sized, contextualized, and easy-to-access content to support organisations, activists and movements in adopting effective strategic communications and narrative change best practise. These products are shaped by our own campaigning experience.

Training influencers, media, activists and organizations on KCH approaches: We train media partners using learnings from our existing narrative change campaigns including digital comms, M&E in order to achieve campaign objectives.

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Collective Campaign on Access to Abortion and Sexuality Education

We understand the power that having many actors speaking in a unified voice has in shifting public discourse on social justice issues. This is the basis of our collective campaigns. We have created an ecosystem of narrative change actors including social justice organisations, activists, creatives, influencers and the media. Informed by research and audience data, we have conducted two collective campaigns: 

• #HaveTheTalk aimed at encouraging parents and caregivers to have supportive and meaningful conversations with their children about sex and sexual health. 

• #Health4All and #7TooMany aimed at increasing positive narratives and debunk myths and misconceptions around access to safe and legal abortion. 

Through our campaigns, we have successfully:

• Reached over 7 million people through Love Matters Kenya and individual creator platforms with 10%of our audience engaging with our content between October 2023 and June 2024. 
• Decreased hostility to the topic of abortion among young men
• Increased positive conversations around access to safe and legal abortion  
• Increased positive perception and discourse around sexuality education in the home

An HIV and sexual health education platform

In December 2024, KCH was honoured to ‘inherit’ the Be in the KNOW HIV and sexual health education platform founded by Avert - an international charity that used communications to increase knowledge and understanding of HIV and sexual health between 1986 and 2024. Localisatiion of the brand is strategic as Africans benefit greatly from contextualised and accessible HIV and sexual health information. According to the World Health Organisation,  Sub-Saharan Africa has the highest number of people living with HIV - approximately 29 million people in 2023. While great progress has been made in reducing the number of new infections, almost half of the people who acquired HIV in 2023 are living in Sub-Saharan Africa per the UNAIDS 2024 Global AIDS Update: The Urgency of Now. Moreover, the incidence of HIV among adolescent girls and young women aged 15 to 24 is extraordinarily high in the region. Be in the KNOW is critical to reducing new infections and ensuring access to treatment by providing accurate, accessible, culturally-sensitive and HIV and sexual health information to enable people to have the information to make choices around their health and live happy and healthy lives. 

Be in the KNOW shall enrich our core campaigns aimed at shifting public perceptions and norms on HIV and sexual health. Its cultivation as a resource enables us to provide evidence-backed behaviour change solutions strengthening our narrative research and provides insights on effective strategies for shifting perspectives, supporting other movements in building narrative power. 

You can find out more information and interact with scientifically accurate information on HIV and sexual health through the following platforms: