Tracing how Narratives and Actors Associated with Family Values Influence Online Kenyans’ Discourses on Sexuality, Gender, and Family from September 2022 to June 2024. Reflections on the Research Design and Definition Process

Coming into Community  

As a feminist activist whose organizing work started and grew at the height of what has been  termed the hashtag revolution, I have always been utterly conscious of the ‘side’ of the internet  that I dreaded my content reaching. On these daunting sides, the utterances of feminist activists  were fodder for intentional misinterpretation, and the existence of LGBTQIA+ people was  fictitious, or if ‘acknowledged,’ it was amidst unchecked homophobia and violence. Basically,  on those territories, if you were not a white, able-bodied, heterosexual male - you simply did  not belong. Reflecting in hindsight, I now recognize this side of the internet for what it was – a brazen manifestation of a well-resourced and highly coordinated anti-rights opposition, which  was enthusiastic about undermining already-attained fundamental human rights by endorsing  and championing alt-right conservative ways of existence and being. For all the insidious ways  that these groups have wielded and continue to reinforce violence against marginalized groups  both in Kenya and globally, activists everywhere have, in powerful tandem, retained our  histories of organizing, kept alive our resisting power, and continue, in different ways, to push  back against the growing influence of anti-rights actors and narratives.  

It is this resilient spirit that found me in feminist community with the Global Narrative Hive as  a member of their six-month pilot cohort of narrative changemakers in East Africa. In this  collective of activists, researchers, techies, artists, etc., we were interested in exploring  possibilities for better worlds and building strong, supportive narrative ecosystems and  connections toward this collective purpose. Amidst thought-provoking feminist conversations  about misinformation and disinformation, anti-gender narratives, and embodiment of  narratives, the Hive consequently invited me to join a separate core research group brought  together by Komons, the Kenya Comms Hub, and Puentes - a group of communications  practitioners, tech mediators, and digital researchers, interested in building narrative power.  This core research group was comprised of feminist activists, digital researchers, and  communications practitioners who, like myself, were interested in answering some of the urgent questions about anti-rights groups that activists, who are deeply interested in unmasking societal hegemonies, have been interrogating. It was, therefore, a necessary and timely  convergence of feminist intentions to connect with both the Hive’s and Komon’s work through  research that could potentially support movements to better understand and counter anti-rights  actors and narratives from a place of knowledge, evidence, and solidarity.  

Research Imaginations and Connecting the Dots  

Audre Lorde’s quote, ‘I am my best work, a series of road maps, reports, recipes, doodles and  prayers from the frontlines,absolutely resonates with me, especially when I think of the fluid  nature of the preliminary research definition process. This process involved intersectional  feminist imaginings, thinking, and reflecting on the research objective, outcomes, our motivations, and methodologies. We undoubtedly knew we needed a roadmap, some sort of  guideline, or structure to help us define and refine these categories. We co-created a structure  that welcomed us into occasional physical and regular online meetings, which were curated as  spaces to craft our guiding principles and commitments to each other and voice our worries  and motivations about the research.

There we were, a team of researchers who had either lived through, witnessed, or documented  the devastating effects of anti-rights campaigns and legislations in Kenya, thinking together on  shared research guidelines. It was important to us that we acknowledge and remind ourselves  about these positionalities and frames to help us arrive at a version of our best work - built by  roadmaps, reports, recipes, doodles, and prayers or cheers from the frontlines. 

My role in the core research group also involved holding space for the larger Hive cohort  members with the intention of representing their thoughts, reflections, and feedback in the core research team. It was similarly just as important to us that we challenge traditional research  methods, especially by acknowledging how people are often viewed as subjects rather than  knowers of their own realities and experiences. It mattered that we curate a space to facilitate  authentic engagement with the larger collective, mostly made up of marginalized groups who  often bear the brunt of anti-rights narratives. It was of utmost importance that the Hive members  also informed the research definition process and were involved as centers of knowledge. To  put this into practice, we continue to co-facilitate bi-weekly reflection spaces meant to spark  discussions about belonging - whether in families, ethnic groups, or countries - and what these  ideas mean to Hive members. The idea was to find out how these identities, which are  frequently very important to us, could be exploited by anti-rights actors to reinforce  discrimination against marginalized groups. 

During the research design process, I also greatly enjoyed and appreciated a collective reading  of the African Feminist Charter, especially the sentence, ‘Our ideological task as feminists is  to understand this system (patriarchy), and our political task is to end it’ This line was our  doodling moment, our brainstorming and sketching moment. How does the patriarchy (we took  it a step further) – how do systems of hetero-patriarchy, white supremacy, colonialism,  neocolonialism, capitalism, and ableism work together to construct our perception of family?  How does the construction of family values within these systems shape the discourse around  LGBTQIA+ people, gender roles, feminism, and reproductive health? What is a decolonial  expression of family? How have anti-rights actors weaponized the human need for belonging  and group identity to shape ‘truths’ about marginalized groups? Indeed, there were so many  questions and such few answers at this particular conceptualizing stage, but we were excited at  the possibilities of narrowing down the research problem and scope. 

Putting pen to paper, or, in our case, fingers to keyboard, sometimes has a way of bringing  elusive substantive clarity. We documented these reflections and questions within Kenya’s context through executive summaries or detailed reports that set the stage for understanding  the lived experiences of LGBTQIA+ people in Kenya. This documentation process required us  to bear full witness to the reality of anti-rights influence in Kenya. From their influence of legislative agendas and campaigns against queer and abortion rights across Kenya to their  cultivation of a dedicated disinformation ecosystem through the use of moral panic as a tactic  of swaying people to act based on perceived threats to traditional identities. Our preliminary  analysis spotlighted the introduction of the Family Protection Bill 2023, whose content and  subsequent public discourse positioned LGBTIQ+ Kenyans as threats to family, culture, and  religion. We also explored the weaponization of emotive issues such as culture, religion, and  family (especially because people strongly view themselves as cultural and religious subjects)  by politicians to manufacture public consent for discriminatory laws. 

Armed with a concise point of view statement that would constantly remind us of our research  outcome - to produce evidence to know how local and international anti-rights actors exploit  misinformation about family values to institutionalize discrimination against marginalized  groups - we co-developed the following research objective: 

‘Tracing how narratives and actors associated with family values influence online  Kenyans’ discourses on sexuality, gender, and family from September 2022 to June 2024.’ 

In defining the research questions, we analyzed different digital research methods that could  be relevant to meeting our research objective. To map out the anti-rights actors, we selected  research methods like influencer identification that would help us identify who has  influence, why, what they say, and which communities they influence. We also selected  analysis of panels and agendas as a research type to help us map out which groups of  people are endorsed or delegitimized by anti-rights actors. We invoked two more research  types for actor mapping - framing of actors and analysis of digital strategies and tactics – to examine what is said about the anti-rights actors by different sectors and to examine the  specific tactics used by anti-rights actors online.  

For narrative mapping, we included research methods like content analysis, monitoring of  conversations, and mapping narratives to unpack which content has the greatest impact,  which narratives are dominant, and identify which content focuses on disinformation and  hate.  

Conclusively, this process led us to the following research questions: 

Actors Mapping 

1. Which groups of actors have influence over online family values discourses in  Kenyan social media spaces? Why? Which communities are they a part of? 2. Who do pro-family values actors legitimize, who do they delegitimize? How do they  do it? 

3. What is said about pro-family values actors by different sectors? How are they  legitimized or delegitimized? 

4. How do different groups of pro-family values actors shape online discussions? What  tactics do they use? 

Narrative Mapping 

1. How are African Family Values being discussed in Kenya across different social  platforms? Specifically, what are the predominant topics of these conversations, and  which issues receive the most attention? 

2. In the context of Kenya, which topics related to African Family Values are most  frequently addressed on Social Media, which topics have the greatest impact, and why  are these topics particularly influential or contentious? 

3. What narratives and framing techniques on social media are shaping Kenyan  perceptions of African Family Values? How do people talk about African Family  Values? 

4. How are Queer communities and women framed?

Our Recipe – Introducing Velma  

What if there was a way to effectively monitor, document, and analyze anti-right actors and  narratives online? What if there were methods to develop our campaigns and movement’s  strategies from a place of evidence based on digital insights? We had indeed identified the  research objective, but how would we locate the actual anti-rights actors and narratives online?  After all, the internet is vast, and data exists everywhere - how could we sift through this  infinitely large space?  

We introduce Velma - our methodological tool and a stamp of our participation in the data  revolution! And yes, it is Velma, like the intelligent, analytical, resourceful, and dependable character from the Scooby Doo franchise. Our usage of Velma recognizes that the internet has  created alternative civic spaces for political action and resistance, allowing people to exercise  voice and agency and even counter the state’s monopoly on information. Velma is an open source digital analysis platform developed by Komons in 2023 to increase the digital analysis  capabilities of narrative changemakers.  

With Velma, we can swiftly explore and analyze digital data to map anti-right actors, their  patterns, narratives, and tactics. Velma also has analytical tools that would allow us to deepen  our analysis of the niche topics covered by anti-rights actors, monitor their conversations in  real-time, and discover their connected ecosystems. This is groundbreaking and necessary 

given the western-based funding of anti-rights actors in majority (Global South) countries. It is also remarkably useful that Velma can capture the necessary data even when prompted in  Swahili. This capability contests the colonial languages' hegemony on digital platforms and  helps activists gain an even deeper understanding of anti-rights narratives, considering the  widespread use of slang in anti-rights online discourses in Kenya. As we continue to engage  Velma’s functionalities during the course of this research, we see its utilization as revolutionary for activists, especially because its insights could potentially be used to examine important  sociological questions, including the augmentation of disinformation on digital platforms.  Velma’s insights are also potentially helpful in shaping and influencing anti-discrimination  campaigns and policies. Further, we also see the very creation of this evidence through Velma  as an epistemic win for activists in majority countries as we continue to center knowledge  created for us and by us.  

Concluding Reflections 

We see, live, and experience the growing influence of anti-rights actors on digital platforms.  We also bear witness to the regression of rights based on these narratives. Despite this, we are  not passive in the face of oppression. We continue to use our own power to push back,  organize, and create knowledge to inform our collective strategies. We have reclaimed digital  spaces, are using our collective voices, and continue to activate our communities for political  action. Even though this research is still a work in progress, it augments itself as part of this collective resilience and creates collective knowledge to support communities in the narrative  change-making ecosystem while providing long-term preparedness in countering anti-rights.  We see this research as an archive of memory and knowledge, a living document that can  help build sustained narrative change movements and feed into cross-movement organizing  work.